Terms of Reference
Communication
for development international consultant
Summary
Title
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Communication for
development international consultant
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Purpose
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Support the design, formulation,
management, execution, monitoring and evaluation of behavioral change and
social mobilization strategy, plan of action and programme activities in
support of UNICEF Ethiopia country programme. A strong focus will be on
activities to increase utilization of community-based maternal, newborn, and
child health (MNCH) interventions including in emergency settings.
|
Expected total fee
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HR to negotiate and determine an all-inclusive lump sum fee
based on the market and related factors.
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Location
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Addis Ababa, Ethiopia
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Duration
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From January 1st 2016 to November
30th 2016
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Start Date
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01 January 2016
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Reporting to
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Chief of Health
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Budget Code/PBA No
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001/003
- Grant: SC150244
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Project and activity codes
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01/03
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Background
Ethiopia
has continued to experience a decreasing under-five mortality rate (current
level of 64 per 1,000 live births), after achieving the MDG 4 target of
68/1,000 live births three years before the deadline of 2015. However, Ethiopia
still has the sixth highest number of child deaths, with 196,000 children under
the age of five dying each year. Neonatal conditions, pneumonia and diarrhoea –
with malnutrition as an important underlying factor – continued as the top
killers of children under the age of five. Because of slow progress on reducing
neonatal mortality, the proportional contribution of neonatal mortality to
under-five mortality is increasing, and currently stands at 43% of under-five
deaths in Ethiopia.
In
the framework of its current Country Cooperation Programme (2012-2016), UNICEF
Ethiopia has provided significant support to the government of Ethiopia to
increase access to quality integrated Community Case Management and Community
Base Newborn Care. Effective coverage for life saving high impact newborn and
child health interventions has been steadily increasing. Yet, utilization of
the appropriate treatment for pneumonia, diarrhoea and newborn conditions have
not been uniform across all sections of the population. An assessment conducted in Oromia on health post
utilisation2 reported approximately 16 consultations per health
post per month, translating to 0.21 consultations per child per year. Similar
findings from an evaluation conducted by the South African Medical Research
Council3 reported 22 treatments per iCCM trained HEW per
year.
The
Government of Ethiopia and UNICEF recognize service utilization of maternal,
newborn and child health interventions including integrated Community Case
Management and Community Base Newborn Care (iCCM/CBNC) as a key challenge that
must be prioritized and addressed for solid and sustained gains in child mortality
reduction.
Justification
The
BMGF-UNICEF-PATH partnership is being established in Ethiopia to support the
government’s efforts to increase demand and access to quality community-based
newborn and child health care services. The project will review evidence on
barriers to care seeking and test community mobilization strategies to increase
care seeking from HEWs. The focus will be on implementing and testing
innovative approaches at scale to address critical demand and supply
bottlenecks and increase utilization of iCCM and CBNC services.
In
order to support this initiative, UNICEF Ethiopia is seeking a Communication
for Development (C4D) Consultant with relevant experience to provide high
quality technical assistance and services to design, manage, and facilitate the
implementation of programme communication and demand creation strategy, plan of
action and activities for strategic communication and promotion for social and
behavioural change in support of country programme delivery.
Specific Tasks
The specific responsibilities of the C4D consultant
are to:
· Design, manage, and facilitate the implementation of evidence based,
multi-level programme communication and demand creation strategy, plan of
action and activities for social and behavioural change in support of country
programme delivery.
· In collaboration with UNICEF management and decision makers and planners
of government, donor organizations and the private sector, the Communication
for Development Specialist designs, manages and facilitates the implementation
of communication policy, strategy and plans of action aiming at general public
and service providers through: (a) behaviour development/change at
individual/household levels; (b) social mobilization of civil society
organizations; (c) increased community participation in development programmes
for positive social change; and (d) working with partners to address structural
barriers to service utilization.
·
In collaboration with
partners, map multi-media materials currently in use, identify gap,
consolidate messages and based on this propose priority materials that need to
be developed …
· Organize the research, development, pre-testing, and production of
culturally relevant multi-media communication materials.
· Make viable recommendations on operational strategies in the areas of
participatory communication, social mobilization and behaviour change and on
appropriate materials and media to reach target audiences in diversified
contexts.
· In collaboration with partners, ensure the quality, consistency and
appropriateness of communication materials that are developed, produced, and
disseminated to local communities, government officials, other partners and the
press.
·
Develop partnership to strengthen capacity of various networks and
platforms including; the media, religious groups, influential community based
organizations, as well as civil society organizations, work with ECO C4D team
to build on office wide cross-sectoral partnership initiatives, mobilize
these group towards implementation of scalable and locally relevant social and
behavior change communication
·
Develop training materials and activities to build capacity for participatory
and behaviour change communication for personnel who are involved in the
planning, implementation and evaluation of programme communication
intervention, in support of programme sustainability.
·
Coordinate with government counterparts in the development and
appropriate use of communication for social development aimed at both
individual behaviour change and collective action. Provide technical support as
required.
·
Monitor and evaluate programme activities on the basis of applied
communication research and frequent visits to project sites. This includes
strong oversight of activities to increase utilization of community-based MNCH
interventions.
·
Analyze and evaluate data to ensure compliance and achievement of
objectives and recommend corrective action, when necessary, to meet
programme/project objectives.
·
Prepare monitoring and evaluation reports in accordance with the
established guidelines, methods and procedures.
·
Provide technical advice to programme staff, government officials and
other counterparts, and coordinates and manages the evaluative elements of
country programme milestone meetings, such as mid-term reviews, strategy
meetings, previews and reviews and annual reviews.
Methodology
·
The Consultant will sit in the UNICEF Office in Addis Ababa;
·
He will be required to work in close coordination and cooperation with the
UNICEF field offices, Federal Ministry of Health; Regional Health Bureaus,
PATH, Local Universities and NGOs partners staff in Addis Ababa and in the
regions;
·
The consultant will closely work with the multi-sectoral C4D team in ECO
particularly to build on cross-sectoral initiative.
·
The consultancy requires field visits in the regions;
Expected
Deliverables
- Programme communication
and demand creation strategy and plan of action strategically developed
and formulated, and the implementation effectively managed, facilitated
and executed for social and behavioural change in support of efficient and
effective programme delivery.
- Culturally relevant
programme communication materials designed, pre-tested, and produced
timely, meeting requirements and quality standards.
- Strong platforms and
partnerships with community groups, leaders and other partners in the
community and civil society developed and enhanced for promotion of
participation in social and behavioural changes supportive of programme
goals.
- Effective training
materials and activities organized, developed and implemented to build
capacity in participatory and behaviour communication at community and
various government levels.
- Technical support
effectively provided with government counterparts in the development and
effective use of communication for social development.
- Monitoring and
evaluation of programme activities and preparation of reports timely and
properly undertaken. Findings, experiences, lessons learned, best
practices and new methods effectively shared with government officials,
programme staff, and other partners.
Reporting
The consultant will report to the Chief of section
Expected
background and Experience
·
Advanced university degree in the social/behavioral sciences
(Communication, Sociology, Anthropology, Psychology, Health Education…) with
proven experience in the field of Communication for development, health
education/promotion, community mobilization, social marketing, participatory
communication, new technologies and research.
·
At least 5 years of progressively responsible professional work
experience in the development, planning and management of social development
programmes, including several years in developing countries -preferably in Sub-Saharan
Africa, with practical experience in the adaptation and application of
communication strategy planning processes to specific programmes.
·
Excellent analytical and advocacy skills,
·
Excellent writing and presentation skills in English;
·
Experience in team working in culturally diverse contexts.
·
Initiate and execute activities in a timely manner
General
conditions: Procedures and Logistics
·
The transport fee/flight costs/from and to Addis Ababa will be covered
(Economy class)
·
The consultancy will require field visits in the regions.
·
The consultant is authorized to have access to UNICEF transport when
travel outside the Addis Ababa.
·
The consultant should provide his/her own computer
·
UNICEF will pay to the consultant based on a satisfactory performance and as per the below
terms of payments.
http://www.unicef.org/ethiopia/careers_12858.html
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